If you're using press release distribution to share your company's best news, you want to ensure you're getting your return on investment.
After all, the goal is to maximize your message and build brand awareness.
What steps can you take to boost your press release distribution efforts?
It's not just the content. Yes, you need a newsworthy angle and the correct press release format, and let's not forget you want to avoid common mistakes.
But what you do after publishing a press release is just as important.
In this blog post, we provide three promotional ideas you can implement right away.
3 Press Release Promotion Ideas
Media Pitching
Media pitching is a must if you want to expand the reach of your press release.
A media pitch is a brief message that PR professionals send to the media. Its purpose is to promote their news and grab the media's attention for coverage.
When developing your media pitch, you want to ensure you have the following:
For tips and a free media pitch template, visit our blog post, Pitch Perfect: Media Pitching Basics and Best Practices.
Social Media
Around 4.9 billion people all over the world actively use social media.
That's a large audience and one you can tap into.
You can start by using your press release as pillar content.
Pillar content is a piece of content that can be divided into smaller pieces and shared on other marketing channels.
To increase the visibility of your press release on social media, try these ideas:
Email Marketing
Did you know there are four billion daily email users? That number is expected to grow to 4.6 billion by 2025.
That said, email marketing is a strategy worth exploring to extend the reach of successful press releases.
Consider these tips when doing so:
Our Press Release Distribution Services, Your Success
We provide top press release distribution services with worldwide coverage, flat-fee pricing, and round-the-clock customer support.
Our advanced technology and wide distribution networks help you reach the right audience with your message.
When you work with us, there's no need for compromise.
That's because there aren't any limits to your word count or multimedia usage.
We've received several G2 badges including "Easiest to Do Business With," "Best Relationship," and "Most Implementable." These badges demonstrate our commitment to excellence in all areas.
Contact us today to learn more about our flat-fee pricing and global distribution offerings and to elevate your online presence.
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