NASHVILLE, TN / ACCESSWIRE / September 8, 2014 / Hollywall Entertainment, Inc. (OTC Pink: ALZH) (PINKSHEETS: ALZH) has agreed to acquire Crazy for the Boys, LLC.
Hollywall Entertainment has purchased Crazy for the Boys, LLC and all of its assets, including all rights to the intellectual property of the pop girl group "Drama Drama", and over thirty original master music and video recordings.
Hollywall Entertainment Inc. has agreed to acquire Crazy For the Boys, LLC in a stock and cash transaction valued at $10 million.
The Crazy For the Boys brand specializes in tween marketing across a multitude of media platforms and launches the Hollywall Production Division. The objective of the acquisition is to embark on creating, launching and marketing original Pop Music groups commonly referred to as "Boy Bands" and "Girl Groups".
Hollywall is slated to produce its first major motion picture entitled "Crazy for the Boys", with principal photography scheduled to start in November 2014 in Albany, New York (see preview at www.hollywall.com).
Hollywall's Production division expects to generate revenues from sales of recorded music, DVDs, motion pictures, music publishing, live performances, licensed merchandise and corporate sponsorships. Hollywall Productions will focus on providing family entertainment content to the tween market, consisting of children between the ages of eight to fourteen years old. This demographic represents a significant opportunity for companies who are successful in marketing to the tween demographic. Currently there are over thirty five million tweens in the United States alone. Over the last decade the tween population has grown at twice the rate of the overall U.S. population. Aggregate spending by U.S. tweens was over $30 billion in 2013 and is expected to grow to $41 billion per year over the next three years. In addition, tweens influence a staggering $270 billion of their parents' spending. The biggest segments of tween spending are clothes, music, toys, hobbies, video games and entertainment.
The wholly owned subsidiary of Hollywall Entertainment, Inc. is Hollywall-CFTB Company which will be headed by industry vet Brian Lukow, the co-creator of Billboard's #1 selling boy band, Dream Street.
Brian Lukow commented, "Our business model is based on leveraging the film, Crazy for the Boys, as a highly entertaining movie that will launch the character driven music pop group Drama Drama. The environment is ripe to build entertainment brands for the lucrative tween market by combining traditional media along with social media for today's savvy generation of kids. The accessibility of YouTube, Facebook, Instagram, and other popular social media outlets has made the world much smaller and the market much larger. We look forward to working with Darnell Sutton and the Hollywall team. Together we believe we have the perfect infrastructure in place to reach critical mass and provide superior entertainment for today's youth on a global basis."
Hollywall Entertainment's, President and CEO, Darnell Sutton, states, “ Hollywall's ever growing reputation as a developer of high- quality family entertainment, has been greatly enhanced by the acquisition of this very exciting brand. It continues our strategic focus on creating and monetizing the world's finest content, innovative technologies and global growth to drive long term shareholder value. Crazy for the Boys reflects the extraordinary passion, vision and creative storytelling of its most innovative founder, Brian Lukow. We are honored and thrilled to join forces with Brian and his very talented team to continue to deliver exceptional content to audiences around the world."
ABOUT CRAZY FOR THE BOYS
Crazy for the Boys is a modern day "Grease" based on the fictionalized back-story of five girls who comprise the group "Drama Drama". The movie is a perfect teen "coming of age" musical dramedy completely capturing the nuances of High School: bullying, teen angst, unrequited love, and peer pressure. The movie will help put a face and personality on the five group members. In addition, the movie will serve as a 100 minute commercial to help Drama Drama reach critical mass with tweens. It will also provide Hollywall with an abundance of unique content for social media and viral marketing including several fully edited professionally produced music videos. The movie release will feature a full soundtrack/album, Drama Drama's instantly likable pop songs and infectious choreography.
About DRAMA DRAMA
Drama Drama is a five girl character driven Girl Group like the Spice Girls. The group was cast from a professional talent pool lead by casting agent Janie Snow of Krisha Bullock Casting, the agency responsible for casting many of Nickelodeon's biggest shows like iCarly and Victorious.
The characters in Drama Drama represent a distinct cross section of popular teen personas such as: a preppie cheerleader, a punk rocker, a tough biker chick, a hip-hop princess and a modern day flower child. An overriding theme to the group is the celebration of individuality, as each character is markedly different. The underlying social message is anti–bullying.
Drama Drama has over 30 completed, fully mixed company owned original master recordings of pop songs produced by some of the industry's top hit makers who combined have sold in excess of 100 million records.
About The Filmhouse- Distributor
Crazy for the Boys will be produced in Albany, New York and distributed domestically and internationally by The Filmhouse, www.filmhouseny.com; who will also provide production services for the film. Ryan Johnson, CEO and President of The Filmhouse commented; “We are thrilled to be in business with Hollywall Entertainment and Crazy for the Boys. We seek to identify, produce and distribute both critical and commercial successes, not only profitable and celebrated, but ultimately to become classics in their own right. We feel Crazy for the Boys has all the criteria to achieve that success.” By producing the film in Albany, Hollywall will qualify for a tax credit of over 30% which will mitigate the risks associated with the project.
In a recent press conference New York's Governor, Cuomo announced that The Film House was recently chosen to relocate its business from Hollywood to upstate New York in an effort to bring business and jobs to Albany as part of the Startup NY campaign.
The company expects to announce several bankable star attachments in the near future,
Brian Lukow was a Senior Vice President of Investments at Lehman Brothers from 1982 - 1992. During that time, Mr. Lukow specialized in investments in the Entertainment Industry including the takeover of Columbia Pictures by Coca Cola and the acquisition of Universal Pictures by MCA. From 1992 -1996, Mr. Lukow was a Managing Director and wealth management specialist with Ladenburg Thalmann. Mr. Lukow was most recently the highly talented co-creator and co-producer of Huckapoo. Prior to that, Mr. Lukow was the co-creator and Executive Producer of Dream Street, a very successful boy band, and one of the best-selling pop music acts in recent years whose debut album reached # 1 on the Billboard Magazine.
Brian Lukow's songs have appeared in over a dozen Disney TV shows and Disney Channel motion pictures. He was hired as a consultant by Sony Music to help market the Girl Group, "Play" and worked with Matthew Knowles, the father of music superstar Beyonce Knowles in establishing the group leading to an RIAA Gold record. In addition to his production credits, Mr. Lukow is also an accomplished songwriter. Among Mr. Lukow's writing credits is the song "Jennifer Goodbye" which was recorded by Dream Street on its first album; that album went on to sell nearly one million units. Mr. Lukow is a co-writer on five of the original Huckapoo recordings as well. Additionally, Mr. Lukow is the Associate Producer of the motion picture "The Biggest Fan" starring Dream Street along with Cindy Williams and Pat Morita. From 1992 to 1996 Mr. Lukow was President of Brirock Entertainment, a firm specializing in artist management. Mr. Lukow is the writer of the film “Crazy for the Boys” and has co-written several of the songs on the soundtrack. Mr. Lukow has been featured in articles in the New York Times, New York Magazine, The New York Daily News and several other publications. In addition Mr. Lukow is a significant contributor to the New York Times bestselling book: Raising a Star: The Parent's Guide to Helping Kids Break into Theater, Film, Television, or Music by the renowned youth talent agent Nancy Carson.
About Hollywall Entertainment Inc.
Hollywll Entertainment Inc., is a multifaceted media and entertainment company focused on ownership and content acquisition of music, film, television, home video, and computer game software libraries. The company is in development of and will specialize in a one of a kind, state of the art, digital distribution and verification system which is designed to maximize customer delivery, quality control, and revenues for artists, writers, content developers, copyright owners and shareholders. Hollywall Entertainment owns and distributes over 23,500 master recordings performed by such legends as Ray Charles, Ella Fitzgerald, The Jackson 5, Frank Sinatra, Dolly Parton, Elvis Presley, Tony Bennett, The BeeGees, Chicago, Platters, George Gershwin, Marvin Gaye, James Brown, The Who, Janis Joplin, Rolling Stones, Nat King Cole, John Lee Hooker, Willie Nelson, Rod Stewart, Hall and Oats, James Taylor, Etta James, Duke Ellington, Aretha Franklin, Climax and many more.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as such, may involve risks and uncertainties. These forward looking statements relate to, amongst other things, current expectation of the business environment in which the company operates, potential future performance, projections of future performance and the perceived opportunities in the market. The company's actual performance, results and achievements may differ materially from those expressed or implied in such forward-looking statements as a result of a wide range of factors.
Contact
Hollywall Entertainment, Inc.
770-405-2345
SOURCE: Hollywall Entertainment, Inc.