Trichome Financial Provides Update on JWC Milestones

Record December revenue, doubling November and October revenue combined

First purchase order received from British Columbia

Old School Red Hash, the newest hash SKU, launched with two purchase orders

Continued improvement in yields and quality, with THC levels increasing to between 22.5% and 26.5%

TORONTO, ON / ACCESSWIRE / December 14, 2020 / Trichome Financial Corp. (the "Company" or "Trichome Financial") (CSE:TFC) is pleased to provide an update regarding key developments at Trichome JWC Acquisition Corp. dba JWC ("TJAC" or "JWC") that demonstrate increasing momentum in product sales and operational improvements.

"In only its first three months of commercial activity, JWC's "customer focused, consumer obsessed" approach has resulted in substantial growth in consumer adoption as reflected in increased sell-through rates and purchase orders for new and existing products. We have been particularly pleased with the initial market reaction to our Old School Black Hash, and our recently launched Old School Red Hash has received its first purchase order. With continuous improvements in quality and yields, we expect our momentum to continue into 2021 as we introduce a number of new strains to the market, launch over 20 new SKUs, and introduce a rebuilt JWC brand. We are confident that our guidance for 2021 is very attainable and continue to pursue a strategy that places JWC as the base of a platform for further industry consolidation," said Michael Ruscetta, Chief Executive Officer of Trichome Financial.

Recent JWC Milestones

• JWC received its first purchase order from the British Columbia Liquor Distribution Branch, which is expected to be a significant contributor to revenue in 2021;
• Received a Notice To Purchase from the Ontario Cannabis Store for JWC's Old School Black Hash SKUs and has delivered its first order of Dark Helmet whole flower pre-rolls;
• Received purchase orders for Old School Red Hash, the Company's newest hash SKU, from Cannabis NB (New Brunswick) and from our wholesale partner in Saskatchewan, in addition to replenishment orders on other flower and pre-roll SKUs;
• The last seven harvested lots have tested for THC between 22.5% and 26.5%, a significant increase in average potency, and an equally significant improvement in sensory qualities;
• JWC remains on track to meet 2021 net revenue guidance of between $22 million and $24 million, with December 2020 net revenue expected to approximately double the net revenue from October and November 2020 combined; and
• Expenses remain within budget and supportive of meeting adjusted EBITDA guidance of between $7 million to $8 million in 2021.

JWC Outlook

JWC's management are forecasting continued production improvements and increasing yields through the balance of Q4 2020 and into Q1 2020, achieving anticipated full run-rate in early Q2 2021. Management forecasts revenues to also reach full run-rate by Q2 2021. As production continues to ramp through the balance of 2020 and into the first half of 2021, Trichome Financial is providing the following financial guidance for JWC.

1. Calculated on a cash basis

About Trichome Financial Corp.

Trichome Financial is a specialty finance company focused on providing flexible and creative capital solutions to the global legal cannabis market. Trichome was created to address the lack of credit availability in the large, growing and increasingly complex cannabis market. Trichome Financial's experienced founders and management team have a unique edge to capitalize on proprietary deal flow and industry insight in order to drive the best risk-adjusted returns on shareholder's capital. With the recent acquisition of the assets of James E. Wagner Cultivation Corp., Trichome Financial is focused on acquiring related assets to compliment JWC and leverage the knowledge, expertise and insights of its employees, management and founders.

For further information about Trichome Financial please visit us at www.trichomefinancial.com or @trichomefinance on Twitter and refer to the joint information circular of Trichome Financial and 22 Capital dated May 29, 2019 which is available on the Company's SEDAR profile at www.sedar.com.

READER ADVISORY

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate to, among other things: securing purchase order with provincial distributors, the launch of new brands and SKUs, meeting financial targets and the prospect of JWC as a platform for consolidation. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; and the delay or failure to receive board, shareholder or regulatory approvals. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Trichome Financial assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act"), or any state securities laws and may not be offered or sold within the United States or to United States Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

Contact Information

Michael Ruscetta, CEO
Telephone: (416) 467-5229
Email: [email protected]

Marc Charbin, Investor Relations
Telephone: (416) 467-5229
Email: [email protected]

SOURCE: Trichome Financial Corp