ATLANTA, GA / ACCESSWIRE / March 31, 2021 / Any business owner or entrepreneur should strive for a completely scalable business. At its core, a scalable business is designed with the implementation of processes that allow for efficient operation at all levels, as well as potential for exponential growth in all directions. Scalable businesses take novel business concepts and implement them in a manner that will allow for growth into an expanding and highly profitable business.
For entrepreneur Deepak "Dee" Agarwal, founder and CEO of several successful businesses, including the popular online retailer NoMoreRack.com, identifying the core areas of a successfully scalable business has been essential for continued entrepreneurial success. "Scalability is one of the most important things for entrepreneurs to understand when first opening their businesses," says Dee Agarwal. "If you're building a business for scalability, you're building one for longevity, and you're also building for maximum success."
After all, who doesn't want to see their business grow to new heights? By following these tips for developing a scalable business, you're setting your company up for success and maximizing your potential for growth.
Define Your Business
The most important thing to convey to potential investors, clients, and customers is that you have the ability to operate, expand, and accommodate market demands with your business. It is critical to establish your company's identity within the market from day one and define your growth trajectory in 1, 5, 10 years, and beyond.
"If you really want your business to be seen as scalable, you have to make sure to define your path and express your intent to scale early on," notes Dee Agarwal. "This happens at ground-level. Start with a strong strategy that demonstrates potential for continuous innovation and improvement down the line."
If you can demonstrate the direction you intend to grow your business, the potential for scaling is all the more clear to potential investors.
Hire for Growth
"Too often, new entrepreneurs fall into the trap of hiring friends or inexperienced family members to run their new business," says Dee Agarwal. "Instead, start with a clear vision for your organization and develop outwards from there."
Dee Agarwal suggests hiring experts or specialists in areas outside of your skillset, but who will be instrumental to the growth of your company as it scales upwards. Additionally, hiring impressive and well-rounded individuals will empower your employees through their leadership, supplying them with invaluable decision-making skills, both of which will only become more essential as your business grows to new heights.
360 Degree Marketing
Of course, making good on a well-defined business plan with an expert team behind the wheel can only be done with an effective marketing strategy. News about your company's developments and breakthroughs in the industry needs to be properly conveyed to vendors, potential investors, and customers in order to capture goodwill and increased potential for expansion.
"Developing a strong brand presence through marketing, advertising, and community management strategies will significantly improve your networking and potential for scale" notes Dee Agarwal. For more information on enhancing your marketing strategies, be sure to check out Deepak Agarwal's top tips for mastering social media.
Change... for the Better
In order to build a scalable business, you have to prepare for change. "As your company grows, you may notice that some of the workstreams and products that inspired your company's initial success may need tweaking in order to remain competitive as you build into new spaces," notes Dee Agarwal.
For different companies, this can mean different things, but some examples of positive changes include reducing your product offerings in order to ensure you provide adequate focus to the main pillars of your business model, or even pivoting into a new market your organization has not previously worked within. Being inflexible and unprepared for change can leave you poorly positioned to take advantage of market opportunities as they arise.
Building a business capable of proper scaling is no easy task, but if you develop your organization with these four tenets in mind, you'll be prepared to capitalize on any potential opportunities which could arise. For more business advice from Dee Agarwal, be sure to check out his thoughts on harnessing word of mouth for your business.
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Andrew Mitchell
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SOURCE: Dee Agarwal