SAN FRANCISCO, CA / ACCESSWIRE / March 17, 2022 / Roze Los Angeles is instantly recognizable, from graphic tees and sweatshirts to baseball caps and plushy hoodies. The creative streetwear label animates familiar iconography and staples of pop culture that communicate a culture surrounding gentle confidence. Like a garden rose, the designs introduced by RozeLA are striking, modern, and timeless all at once, speaking to a generation of self-made success and a bite for bratty pleasures of the West Coast, worldwide.
Launching in May of 2015, RozeLA's founder, Bradley Gilkerson, abandoned the subpar fashions that eclipsed his line of self-expression in high school, pining for more dynamic statement pieces that amplified his individuality. After failed attempts at securing those pieces, Gilkerson did what any successful artist would do: create his own line. What followed was a slew of personal designs for friends and classmates, planting the seed that would eventually bloom into RozeLA. Through his local success, Gilkerson embarked on a greater climb towards exposure for his label, continuing to roll out smart collections that feel more like rotating art projects than apparel lines, appealing to the young professionals who observe creativity as spectators or the ones on the ground level doing the leg work. RozeLA began as the answer to a personal struggle with self-expression and has since blossomed into a global identity, recruiting the dreamers and doers of tomorrow's streetwear garden.
Having sustained its business model for seven consecutive years, RozeLA has caught the attention of Hypebeast and dressed some of the biggest TV & Youtuber stars, as well as an NBA slam dunk winner. The fashion fits both household names and every day creatives, inhabiting a unique corner of the industry that works for everyone of all backgrounds.
Additionally, RozeLA pushes for innovative utility in their designs that reflect the current buzz around hot topics like digitally-embedded chips and NFT hoodies.
Back up…the realities of NFT hoodies are here, take a breath. RozeLA designed an original garment in November of 2021 that included a scannable QR-code on the frontside, allowing the owner to flex authenticity and trace the origins of the piece to production as well as former ownership if involved in resale. The NFT hoodie marks the beginning of multi-functional apparel, creating stock in RozeLA and the opportunity to dress for success in the metaverse. The original launch of the NFT hoodie delivered 25 original pieces for a limited run, sparking social media buzz and questions surrounding the future of fashion in a digital world.
Beyond a utility aspect, RozeLA's culture feeds into classic West Coast identity, dawning skateboards, playful sarcasm, and ‘90s nostalgia. Some of their most familiar threads come with phrases like "Die With Memories Not Dreams" and "Don't Apologize Because You're Different", supporting the brand's direct-to-regalia approach to classic streetwear. Perhaps a product of pandemic-induced sentiments, RozeLA leans heavy into stark statement pieces that evoke childlike imagery with street sketch grit, weaving characters like Blues Clues and the caterpillar from The Very Hungry Caterpillar by Eric Carle. RozeLA has positioned themselves as a collective of creative individuals who know where they've been, where they are, and how they want to navigate the future. Like the rose itself, the growth and design of RozeLA clicks comfortably with the archetype of a garden flower, blooming on its own time, slow to disrupt but quick to charm any and all who pay attention. The ones who have paid attention already count themselves among the scenery, and those who haven't are reminded to stop and smell the flowers.
Contact:
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https://www.instagram.com/rozelosangeles/
https://www.rozelosangeles.com/
SOURCE: Roze Los Angeles