Targeted Marketing and Popular Features Like Exclusive Cardholder Discounts Driving the Trend
MIAMI, FL / ACCESSWIRE / June 8, 2022 / Cuentas, Inc. (NASDAQ:CUEN)(NASDAQ:CUENW) ("Cuentas"), a leading fintech provider of mobile financial app and payment solutions had the largest increase in account registrations in May 2022, and the company is on pace to have a record Q2.
In the first two months of the second quarter, new users have already outpaced acquisition rates for the full first quarter by 172%. The uptick is driven by several strategic marketing initiatives that have increased overall brand awareness and affinity among key target audiences and users in priority markets.
"New Cuentas user registrations are at an all-time high," said CEO Jeff Johnson. "Consumers are responding to the convenient money-saving features in the Cuentas app, including discounts in the Cuentas store and the ability to send money to other cardholders with no fee."
Recent promotional programs and a major brand awareness campaign have increased awareness of the Cuentas card and app features and are demonstrating positive momentum around key performance indicators such as feature adoption and fund loads.
The brand has plans in place to sustain this momentum with ongoing activation and engagement initiatives that can drive ongoing user engagement, increased transaction volume and ongoing feature utilization.
About Cuentas
Cuentas, Inc. (Nasdaq:CUEN & CUENW) is a fintech e-finance and e-commerce service provider with proprietary technology that delivers digital financial services to the underbanked and un-banked Hispanic, Latino and immigrant populations including mobile and financial services, prepaid debit card, ACH and mobile deposits, cash remittance, peer to peer money transferring, and other services. The Cuentas General Purpose Reloadable (GPR) Card includes a digital wallet, discounts for purchases at major physical and online retailers, rewards, and the ability to purchase digital content. For more information, visit https://cuentas.com.
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SOURCE: Cuentas, Inc.