LOS ANGELES, CA / ACCESSWIRE / October 4, 2022 / Welcome WAIR, an industry leader in apparel sizing and 3D body data analysis. Boasting over 2.75 million body scans within its exclusive database, this tech titan has revolutionized the online apparel shopping experience and effectively put an end to unsatisfied fittings & misleading sizing charts.
How their solution works is simple. Shoppers answer a few easy questions about their body type, and WAIR leverages its proprietary technology to accurately predict their body dimensions; no measuring tape required, zero pictures taken & no sensitive information revealed. In addition, WAIR doesn't require any sort of account creation and maintains a strict policy against saving sensitive information for purposes other than sizing.
The WAIR Shopify app was designed to help shoppers select their best-fitting sizes for every product. Shoppers who use WAIR rather than a size chart are 38% more likely to carry through with their purchase, and WAIR's brand partners see an average 40X return on their investment with the solution. Over $100 million in eCommerce revenue has already been processed through WAIR, and 3.1 million shoppers across the globe continue to rely on the solution when shopping for clothing online.
While WAIR is currently available on several eCommerce platforms (like BigCommerce and Magento) and is trusted by retail leaders such as Vineyard Vines & BYLT Basics, the company has taken its solution a step further with the launch of its official Shopify app. With a few clicks, apparel brands are now able to seamlessly install WAIR's sizing solution into any retail website powered by Shopify. Additionally, the data from the customer's experience using the solution is extrapolated and fed into powerful dashboards, which reveal the insights needed to perfect one's product design, oversee inventory management, assess customer habits, and provide overall support to their end-user.
As we are reminded of frequent trips to the mall and the insatiable social-media-driven shopping hauls, we can't help but appreciate the occasional joys of immediately being able to try on new styles & fabrics in the fitting room. However, with the societal & economic shift away from brick & mortar storefronts to online shopping, we've collectively traded physical touch for instantaneous browsing and priceless convenience.
However, this shift in shopper preferences toward eCommerce comes high return rates and frequent cart abandonment, especially for apparel brands. According to Shopify, the main culprit behind rising return rates and shrinking margins for apparel brands is sizing, which is linked to over 50% of all online apparel returns. Because online shoppers lack confidence in their ability to choose their best-fitting sizes, they frequently choose to buy numerous sizes in one product and return the garments that don't fit, a practice coined bracketing. Bracketing significantly increases textile waste and maintains an outdated, inefficient shopping experience that could be solved through technological innovation.
The combination of WAIR's sizing technology & the instant gratification of the internet ultimately outweighs the benefits of any in-person fitting room. We can't forget the long commutes from home and the never-ending waiting lines only to discover that your favorite brand relies on antiquated sizing standards to fit your ever-changing body.
It's time we put an end to the sizing crisis. In light of industry-leading brands embracing WAIR's technology, the shift from size charts to modern sizing solutions is not only inevitable, but it's required to bring the eCommerce apparel industry into a new digital frontier.
About:
WAIR is a sizing, fit, and product recommendation tool that provides online shoppers with the personalized experience needed to order their best-fitting products. In addition to helping shoppers find their best-fitting products, WAIR also delivers valuable insights back to the brand that allows them to effectively scale their eCommerce business.
Contact:
WAIR Team
www.getwair.com
[email protected]
@getwair
SOURCE: WAIR