LOS ANGELES, CA / ACCESSWIRE / April 7, 2023 / On Monday, April 17, runners and athletes from around the world will descend on the 127th Boston Marathon, an annual display of physical dexterity and community sportsmanship. The marathon was introduced in 1897 by the Boston Athletic Association and is understood to be the oldest of its kind anywhere in the world, attracting hundreds of thousands of spectators, supporters, and athletes who take pride in their strides. An event of this scale unites some of the strongest talent in the country, and runners of a certain caliber require the right equipment to bring them to the finish line. The Nordstick, a fitness brand that highlights the power of the Nordic Curl in wellness routines, disrupted the space back in 2020 with their flagship product, the original Nordstick. The device is designed to improve sprint speed and prevent unnecessary injuries with a simplified approach, easily attached to a door frame for accessible growth and development in the comforts of home. The Nordstick speaks to the demographic one would find at the Boston Marathon, made up of athletes who take their health and fitness journeys seriously.
The Nordstick was launched with athletes in mind, designed and executed by strength coach and physical therapist, Garrett Drumheller. Part of what keeps The Nordstick in a league of its own is the affordability and accessibility of the product, built for anyone and anywhere. The Nordstick attaches itself to a door for sturdy, reliable resistance in hamstring health, so users can quite literally close the door on old habits and revolutionize their strengthening strategies. In addition to the Nordstick, the company offers a suite of tools that aid in personal development, like the Omnistrap, a foot and ankle strap that allows you to attach a dumbbell, kettlebell or resistance band to your foot to perform hip, and the NordClamp, your co-pilot for gym workouts.
On March 1, The Nordstick released an assistant strap to their flagship product, The Nordspotter, which allows for more accurate measures in progress through an elastic band that latches onto a door frame. Hamstring health is crucial for runners of all levels, and with the help of The Nordspotter, tracking their progress and development is made easier with careful attention to detail.
The Nordstick has been used by NBA, NFL, UFC, MLB, MLS, and EPL athletes for its condensed design and effectiveness in unconventional spaces. Equipment like The Nordstick removes the clutter and dual-step processes historically marked by hamstring health, and with the approach of mega events like the Boston Marathon, participants and supporters alike are given another layer of prowess to lead their next journey to the finish line. On the company's website, The Nordstick strives to build community around stronger runs by sharing insightful details on the history and proven track records of the Nordic Curl, a timeless exercise that takes runners to a distance beyond their personal best. With the Boston Marathon just weeks away, new and seasoned athletes will turn to solutions like The Nordstick for stronger strides and confidence in their technique no matter where their feet take them in the world.
ABOUT:
The Nordstick is a fitness brand officially introduced in 2020 with a mission to revolutionize the wellness space and simplify personal growth and development. The company's flagship product perfects the Nordic Curl, a timeless exercise that strengthens hamstring health and prevents injury. The Nordstick removes the clutter and offers an affordable, accessible option for runners and athletes of all levels.
CONTACT:
The Nordstick Team
@thenordstick Instagram
[email protected]
https://thenordstick.com
SOURCE: The Nordstick