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Hagen Group Launches BIONIC(R) Pet Toys, Defining Durability and Engagement, at SuperZoo 2023

Tuesday, 15 August 2023 05:00 PM

Hagen Group

Leading pet product innovator unveils BIONIC toys for pets, showcasing the future of durable and engaging pet play at Mandalay Bay Convention Center.

LAS VEGAS, NV / ACCESSWIRE / August 15, 2023 / The Hagen Group, an industry trailblazer in pet products and solutions, is thrilled to announce the highly anticipated launch of BIONIC® pet toys at SuperZoo 2023. Attendees, including pet enthusiasts and industry professionals, will have an exclusive opportunity to experience and test BIONIC firsthand. Hagen will be returning to BIONIC's founding durability principals with the creation of a new BIONIC material sciences unit, focusing on high-performance and quality BIONIC products.

Hagen Group, Tuesday, August 15, 2023, Press release picture

With a longstanding commitment to enhancing the lives of pets and their owners through innovation, the Hagen Group continues to foster the human-animal bond. The launch of BIONIC underscores Hagen's dedication to pushing the boundaries of exceptional pet products.

"At the Hagen Group, our mission is to enrich the lives of pets and their owners," stated Brad Hamilton, Vice President of Product Development, Dog & Cat. "With BIONIC, we're elevating the concept of pet play, offering unparalleled durability and quality for tail-wagging playtime."

BIONIC® dog toys are meticulously crafted to cater to the most tenacious chewers. Constructed from durable BIONIC RUBBER®, these toys are free from harmful substances such as Lead, BPA, and phthalates, ensuring a safe play experience. Boasting unrivaled durability with patented defensive geometry, BIONIC toys are designed to withstand rigorous play. Many BIONIC shapes also feature treat compartments, adding extra engagement and enjoyment.

SuperZoo 2023 attendees, industry professionals, and media representatives are cordially invited to visit the Hagen Group's booth (#4225) at the Mandalay Bay Convention Center in Las Vegas from August 16th to 18th to witness the launch of BIONIC. Don't miss this chance to witness the evolution of tail-wagging fun.

For additional information about BIONIC, please visit www.bionicdogtoys.com.

About HAGEN GROUP

Caring for pets since 1955, the family company founded by Rolf C. Hagen, with offices and distribution centers in the US, Canada, the UK, Germany, and Asia, services customers on every continent worldwide and has grown to become the world's largest privately owned, multinational pet products manufacturer and distributor. Driven by a common bond of love and compassion for animals, Hagen is dedicated to creating practical and innovative products that enhance the health and welfare of pets worldwide. Led by market-leading brands like BIONIC, Exo Terra, Fluval, and Catit, the Hagen group company will continue to invest in product innovation, pinnacle nutrition, and consumer experience.

About BIONIC:

Duke effortlessly destroyed yet another new toy! After years of testing, we developed BIONIC® - toys that Duke couldn't destroy, and he joyfully wagged his tail. BIONIC is designed for dogs who can demolish ordinary toys in minutes.

Media Contact
Danny O'Loughlin for Hagen Group
[email protected]

SOURCE: Hagen Group

Topic:
Product Announcements
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