Multiple New Clients Represent over $2 Million of Annual Revenue
Accelerating Performance Marketing Efforts are Expected to Drive $8 to $10 Million in Annual Revenue in 2024
Success Leverages GameSquare's Leading Technology, Agency, and Creative Assets
FRISCO, TX / ACCESSWIRE / September 27, 2023 / GameSquare Holdings, Inc. ("GameSquare", or the "Company") (NASDAQ:GAME)(TSXV:GAME) today announced multiple renewal and new contracts for the Company's rapidly growing performance marketing capabilities. Combined, the Company expects annual revenue of over $2 million in 2023 from these contracts and believes performance marketing sales can grow to $8 to $10 million in annual revenue in 2024, based on expanding demand from existing and new clients. Gross margin on performance marketing initiatives are expected to be between 25% and 30% of sales.
GameSquare's recent and historical success in the technology and gaming categories is a result of the Company's end-to-end capabilities that combine best-in-class technology assets with award-winning agency and creative capabilities. As a result, the Company can offer unparalleled insight into consumer behaviors, develop data-driven creative strategies, and measure and optimize campaigns towards customer acquisition goals in real-time - creating impactful marketing solutions that drive ROI for GameSquare's customers.
Justin Kenna, CEO of GameSquare stated, "GameSquare's collection of agency businesses allows us to have the capabilities of a full-service organization, with the niche expertise and rapid deployment of a boutique shop. In addition, we now have end-to-end capabilities that allow us to combine the science of Engine Gaming's technology assets with GameSquare's creative agencies. This creates what we believe is the world's first performance-based creator marketing platform for gaming and esports - providing our clients with informed creator marketing strategies that drive measurable results and strong customer acquisition performance."
Mr. Kenna continued, "As a result of the growing challenges brands are facing, we have seen accelerating demand for GameSquare's unique performance marketing capabilities. We are allocating additional resources to capture this demand and believe performance marketing sales can grow to $8 to $10 million in 2024."
About GameSquare Holdings, Inc.
GameSquare is a vertically integrated, digital media, entertainment and technology company that connects global brands with gaming and youth culture audiences. GAME's end-to-end platform includes GCN, a digital media company focused on gaming and esports audiences, Cut+Sew (Zoned), a gaming and lifestyle marketing agency, USA, Code Red Esports Ltd., a UK based esports talent agency, Complexity Gaming, a leading esports organization, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform.
For more information, visit www.gamesquare.com.
Forward-Looking Information
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Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]
SOURCE: GameSquare Holdings, Inc.