RALEIGH, NC / ACCESSWIRE / December 13, 2023 / Newswire, a leading provider of press release distribution services, encourages companies to lean on data collection and analysis to better understand the reach and effectiveness of their press release campaigns.
Companies across diverse industries, including business services, healthcare, and technology, to name a few, leverage Newswire's analytics to gauge brand awareness, online visibility, media coverage, and their collective influence on business growth.
"Press releases are a dynamic marketing tool that helps companies build brand awareness, attract website traffic, improve search engine optimization performance, generate leads and more," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. "Press release distribution provides companies with valuable insights they can use to inform their future campaigns and marketing strategies. This information is invaluable and puts brands in a better position to succeed."
Newswire's clients receive comprehensive reports with each press release, offering detailed insights into campaign engagement, demographics, and reach, for example. This data serves as a foundation for companies to experiment with alternative messaging, calls-to-action, and more.
Frank M., a Newswire customer and a director of marketing and communications, agrees and shared his positive feedback in his G2 review stating, "Newswire provides superior data to see how your press releases do, utilizing many different metrics. Most importantly, their customer service is outstanding! Extremely helpful and willing to answer any question. An absolute pleasure to work with."
For more information on how Newswire's press release distribution services, please visit Newswire.com.
About Newswire
Newswire is a media technology company that provides its clients with the Press Release Optimizer, which consists of press release distribution, media databases, media monitoring, and online media rooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through content strategy and planning as well as greater SEO recognition.
Through its disruptive Press Release Optimizer, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Press Release Optimizer, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row. For more information, visit https://www.newswire.com.
Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit www.issuerdirect.com.
Contact Information
Jennifer Hammers
Executive Vice President of Sales & Marketing
[email protected]
919.481.4000
SOURCE: Newswire