~Bringing The Essence of Home to Students Living Far #Laxmihainna Campaign Features Actors Noel Sean and Payal Radha Krishna~
NEW DELHI, INDIA / ACCESSWIRE / October 30, 2024 / With Diwali around the corner, New Yorkers were recently treated to a new commercial campaign from Laxmi, the leading South Asian brand in the U.S., launched in Times Square on October 19th. Starring actors Noel Sean and Payal Radha Krishna, the ad beautifully captures the spirit of celebrating Diwali far from home.
It tells the story of an Indian couple living abroad, where the wife transforms her husband's homesickness into happiness by inviting Indian students to join their celebration, creating a spontaneous gathering centered around Laxmi's authentic food offerings. This touching narrative resonates with the every student celebrating Diwali away from their families and highlights the brand's promise: "Laxmi Hain Na."
Founded in 1972 by Mr. G.L. Soni with the vision of bringing authentic home-cooked flavors to the South Asian community, Laxmi started with essential grocery items and has since grown into a comprehensive food brand. In addition to its core range of products, including Basmati rice, Atta, spices, dals, Sona Masoori, and other dry groceries, Laxmi now offers extensive range of convenience and frozen foods. These products are specifically designed to cater to South Asian consumers living abroad, allowing them to enjoy authentic ethnic meals in a quicker, more convenient way.
Neil Soni, President of HOS Global Foods, and Amrapali Soni, COO of HOS Global Foods, the second-generation entrepreneurs, expressed their enthusiasm about continuing Laxmi's legacy through their new festive campaign: "For over 50 years, Laxmi has been essential in connecting the South Asian community with their culture and traditions through authentic ethnic foods. As we expand into convenience foods, our goal is to also cater to the student population living independently, allowing them to savor the flavors of home even when they're away."
Suhasinee Patil, VP of Marketing, stated - Through this Diwali campaign, we reaffirm the message that Laxmi embodies the feeling of home for our community. For over 50 years, Laxmi has been an integral part of South Asian households, a partner in every celebration and the everyday moments of life. By embracing the spirit of Diwali, the new TVC seeks to honor this special season while reinforcing the bonds of love and unity that connect families and friends through food and tradition.
This TVC It will also be broadcasted on major networks like SonyTV, Aapka Colours and distributed across digital platforms such as Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
Please find enclosed the YouTube link for a view of the campaign
https://www.youtube.com/watch?v=txjRbnsV1Vo
Social Media Handle Links
https://www.instagram.com/laxmifoodsbrand/
https://www.facebook.com/LaxmiFoodsBrand
About HOS Global Foods
HOS Global Foods, formerly known as House of Spices, is the largest importer and distributor of South Asian food in North America, representing a diverse array of FMCG brands from multiple countries including India, Pakistan, Bangladesh, Sri Lanka, Malaysia, Thailand, Australia, Spain, the Netherlands, Argentina, South Africa, the UAE, Canada, Colombia, Mexico, Ecuador, China, Turkey, and Vietnam. Laxmi, its home brand, offers a wide selection of authentic cooking ingredients and snacks for the South Asian community, delivering the traditional taste of home to communities across North America.
About Laxmi
Laxmi has been North America's No. 1 South Asian food brand for over four decades. Founded in 1972 by Mr. G. L. Soni, the brand was born out of the challenges faced by South Asian immigrants, especially his wife, Mrs. Shobhana Soni, who struggled to find authentic ingredients. What began as a personal journey to create a home away from home has evolved into a beloved brand that celebrates the rich flavors and traditions of South Asian cuisine.
Media Contact
Name - HOS Global Foods
Email - [email protected]
Website - https://www.hosindia.com/
SOURCE: HOS Global Foods