How to Choose the Right SEO Keywords for Your Press Releases
Your online visibility is important for your business. Without it, you’ll struggle to stand out from your competitors, attract business, and most importantly, generate sales.
One effective way to create brand awareness is by using press release distribution among other marketing strategies.
Press releases are an excellent marketing vehicle that helps connect you with your target audience and the media. They’re authoritative pieces of content that can help improve your search engine optimization (SEO) performance.
If you want to learn more about the benefits of press release distribution, check out our blog post that highlights three.
But, how do you get to that point?
How can you use SEO to your advantage?
Our blog answers these questions.
What’s a Keyword?
Search Keywords are essentially the building blocks that make up your website.
They’re words or phrases that describe your content and help people find it on search engines.
Using keywords that match your audience's interests can improve your chances of appearing on the first page of search result.
4 Tips for Choosing the Right Keywords for Your Press Release Campaigns
Understand your target audience
Whether it's social media, emails, or press releases, always prioritize your target audience in your marketing campaigns.
A great way to do this is to think of your target audience as your compass.
Their pain points, interests, and questions will point you in the right direction when it comes to your content creation.
Understanding your audience is important because it helps you find topics and keywords that address their needs.
The more aligned you are with your target audience the stronger of a magnet your content will be for their attention.
Pay attention to your industry
Your industry is a treasure trove of opportunity.
Unlocking the potential of your brand requires a little bit of, for lack of a better term, snooping.
Grab your magnifying glass, trench coat, and pipe, and turn into a detective. Take a look at popular industry publications and your competition.
What’s getting the most attention?
What’s the topic of their best performing posts?
Can you seamlessly apply that topic to your brand?
If you can, identify the keywords to target and turn those insights into a press release campaign.
Use Long-tail keywords
Long-tail keywords are specific words or phrases users use in their search queries.
People closer to making a purchase use longer keyword phrase, which generate less traffic but have higher conversion value.
For example, someone searching for “red high-top basketball shoes” has a definite idea of what they’re looking for and is probably ready to buy.
While someone searching for “shoes,” on the other hand, could be browsing and in the early stages of figuring out what to buy.
Long-tail keywords = lower competition, but more qualified searchers
Use the specificity of the search queries to your advantage by adding long-tail keywords into your press release campaigns.
By doing so, you’ll attract targeted traffic to your campaign and increase your odds of engagement.
SEMRush is an excellent tool to use to discover long-tail keyword opportunities.
Monitor Results
Choosing the right keywords for your press release campaigns is an ongoing process. It requires continual monitoring and adjusting to make sure you’re optimizing your efforts to align with your audience’s interest.
Make it a point to regularly review your results such as your ranking for specific keywords and organic traffic.
Keep track of these metrics to optimize your press release distribution efforts.
Now that you have a general idea of how to identify the right keywords for your press release campaigns, it’s time to put your newfound knowledge to task and create a campaign of your own! Check out our FREE press release template!
Our press release template helps you write a campaign by guiding you through the steps and focusing on the key points. If you’re ready to publish a press release and share your news with your target audience, we’re here to help.
Explore our press release distribution offerings to find the best option for your brand.
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