The best PR strategies aren’t built around single, isolated campaigns—they’re about building long-term relationships with the media. Even when you don’t have a breaking news story to share, maintaining regular contact with journalists, editors, and reporters is vital to ensuring your brand stays visible and relevant. By building trust, staying top of mind, and offering value, you set the stage for future PR success. And when the big news does come, those strong media relationships will ensure your story gets the attention it deserves.

How We Helped a Squeeze Franchise Owner Shine Client Overview A local Squeeze franchise owner was gearing up to open her first location in Sarasota, aiming to create a buzz that would translate into foot traffic and brand awareness. The Challenge The franchise owner recognized the importance of local media coverage for the grand opening but faced a major hurdle—budget constraints meant the corporate PR agency was out of reach. She needed an efficient yet impactful solution to ensure her story got heard by the right audience and to drive customers to her new location.

Building strong, meaningful relationships with journalists takes time, patience, and effort. By offering value, being responsive, and engaging on a personal level, you’ll build trust and create opportunities for ongoing media coverage. Remember, the best media relationships are built on mutual respect and understanding—so keep the communication clear, consistent, and professional.

In the world of content creation, there’s a tried-and-true principle that stands the test of time: the KISS method—short for "Keep It Simple, Stupid." Originally coined by U.S. Navy engineer Kelly Johnson, this principle emphasizes the importance of simplicity and avoiding unnecessary complexity.

In today’s fast-paced digital landscape, Public Relations (PR) is more than just crafting the perfect press release or building relationships with media outlets. It’s about delivering measurable results that prove its value to brands and businesses. With the rise of data-driven strategies, PR professionals are now leveraging powerful insights to demonstrate just how essential PR is to long-term business success. Here’s how data is helping PR evolve—and why it’s more important than ever for brands to harness it.

Do you ever feel like you’re shooting an arrow but narrowly missing the bullseye every time? You’re so close, but you can’t seem to hit the mark and connect with your target audience. It’s frustrating, isn’t it? We agree and that’s why we place an emphasis on brands using a media database to their advantage.  If you’re unfamiliar, a media database is a comprehensive collection of journalists, influencers, and reporters. This repository includes their beat, contact information, and other useful details. Before we dig into what makes our Media Database stand out from the other options on the market, let’s first explore how a media database can elevate your overall marketing efforts.

Learn everything you need to know about IR websites, including how to use your IR website as a tool that builds trust and strengthens investor engagement. Contacts ACCESSWIRE today for more information.

What is paid media? Learn everything you need to know about paid vs earned media, the pros and cons of paid media and more. Contact ACCESSWIRE today for more information.

We share 10 benefits your brand can experience from press release distribution. Contact ACCESSWIRE today to submit your press release.

Businesses need to mastter the art of pitching to capture journalists' attention. Learn everything you need to know about how to pitch your story to the media.

When you have news to share, a press release is an excellent way to amplify it to your target audience. But, the actual writing of the campaign is where your success lies. You’ll either engage your audience or blend in with the other news stories of the day.  Standing out requires several factors like press release format and more importantly, press release length. In this blog, we’re delving into the optimal press release length and will explore: How long a press release should be What goes into the ideal length How to structure your press release

Learn everything you need to know about media monitoring including why its important, benefits, different types of media monitoring and much more.

Learn how to write a press release in 5 easy steps. Contact ACCESSWIRE today for all your press release distribution needs.

Learn about the top 10 things you should include on your IR (investor relations) website. Contact ACCESSWIRE today to learn more.

Learn everything you need to know about what a press release is, when to write a press release and more. Submit your press release to ACCESSWIRE today.

Learn everything you need to know about brand monitoring including how to build your brand’s identity, what brand mentions are, why they’re important and more.

Press release distribution is the process of sharing news with journalists and media outlets to secure coverage. This is commonly done using a wire service that has relevant distribution channels to help maximize visibility and reach.

Press release distribution can help brands of any size and industry share their news and get more visibility.

Press release distribution remains one of the most effective marketing tools available. Though beneficial, it’s often underutilized. That’s because many people see press release distribution as a means for a business to purely share news.

The inverted pyramid ensures you use the proper press release format and include the most important details each time. Read this blog post to learn more.