PRESS RELEASE TEMPLATE

Press Release Template

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Whether you’re new to press release distribution or are a seasoned veteran, there’s always room to improve your online press release writing.


No matter your announcement, our news release template will help you share your news with your target audience and the media.


Below is the standard press release format you can use for your news.

News release example

Headline

Atari Announces Modernized Food Fight Remake Featuring Online Multiplayer to Launch First on Atari VCS in Early 2022; Releasing Later on Consoles and PC

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Sub-headline

Sloppy Joes and Juicy Lucys Around the World - Get Set for Messy Multiplayer Antics in Remake of the Atari Arcade and 7800 Classic

Press Release / Body Text

NEW YORK, NY / ACCESS Newswire / July 29, 2021 / Atari® - one of the world's most iconic consumer brands and interactive entertainment producers - today announced a new, built-from-the-ground-up remake of the beloved classic Atari arcade game Food Fight. Developed in partnership with Mega Cat Studios and launching early next year, Food Fight features familiar faces from the seminal favorite, reimagined as a premium game with modern 3D graphics, charming new characters, and updated gameplay mechanics with online multiplayer support.

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The atari logo is in a red square on a white background.

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Food Fight exclusively launches first on the Atari VCS PC/console hybrid gaming system and later on Windows PC, PlayStation 4/5, Xbox One, Xbox Series X|S, and Nintendo Switch.‍

A logo for a video game called food fight.

Dodge! Dip! Dinner Roll! Food Fight unleashes all manner of food-based frenzy upon players looking to take control of the food court! Featuring single-player, co-op, and online multiplayer modes, the reimagined new game offers a plethora of potential gameplay scenarios, further supported by procedurally generated environments to ensure the food fighting fun never goes stale. Players can collect and choose from over 30 individual weapons, items, and special pick-ups, each with their own kitchen characteristics, such as "slippery" or "sticky."

"We've promised fans new Ataricontent for the VCS and are delighted to unveil this fresh, modern take on aclassic video game favorite - one that only Atari could lovingly and expertlycurate and bring to the VCS first," said Atari VCS COO Michael Arzt."The feat wouldn't be possible without the passionate and dedicated teamat Mega Cat Studios, and we couldn't be more thankful to bring Atari's FoodFight to the modern age where fans, both old and new, will enjoy allthe messy mayhem this unique title has to offer."

"Everyone at Mega Cat is huge Atari fans, and from the moment thatthe VCS was announced, we knew that we wanted to create something special andnew from classic Atari IP," said Mega Cat Studios CEO James Deighan."We have been working closely with the Atari team for some time now, areexcited to finally announce this amazing game, and can't wait to unveil more ofthe zany, fun, and innovativeFood Fightgameplay, charactersand other details as development continues."

Multimedia

A cartoon boy wearing a red shirt with a sad face on it

Inspired by the original game which debuted in arcades in 1983, and then followed on the Atari 7800 in 1986, Food Fight sees players take on the role of Charley Chuck, a boy whose desire for ice cream sees him fall into trouble with a gang of mischievous chefs - Angelo, Oscar, and Zorba. Players must utilize speed and cunning to avoid enemies, or choose a different route and engage in intense open combat where the food does all the work! It's a satisfying battle of condiment splats, entree explosions, and succulent shrapnel.

Food Fight launches first on the Atari VCS - the iconic gaming brand's first new home gaming and entertainment device in 40 years - with game content exclusive to the platform. Food Fight is also the first example of Atari's recently-announced refocus on premium PC and console games. Additional game details and assets will be released within the coming months. Food Fight Press Kit: https://uberstrategist.link/food-fight-presskit.

The Atari VCS lineup of video computer systems, bundles, and peripherals are available for purchase online and in-store from Best Buy, GameStop, Micro Center, and the Official Atari VCS website in the United States.

A press kit with Atari VCS assets, including product photography, game screenshots, and logos is available here: https://uberstrategist.link/ATARI-VCS-PressKit.

Stay up-to-date on all things Atari and retro-pop-culture on Facebook, Twitter, and Instagram.

Boilerplate About Your Company

About ATARI


Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at Atari.com.© 2021 Atari VCS, LLC. All rights reserved.

©2021 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.

Contact Information

Press Contacts

UberStrategist Inc.
Mario R. Kroll, CJ Melendez, and Jessica Timms
[email protected]
1-646-844-8983

Source

SOURCE: Atari

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This template will help you follow the proper press release format every time, so you include all the necessary information in your campaigns.

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